Expanding Coverage
ESPN is taking a new approach to sports reporting. They will use artificial intelligence to write game recaps. The technology will focus on leagues with less coverage. These include the Premier Lacrosse League (PLL) and National Women’s Soccer League (NWSL). The goal is to increase the content available for these sports.
The change begins on September 6th for the NWSL. The PLL will see AI-generated recaps starting September 7th. Each story will be reviewed by an editor. This ensures accuracy and quality. ESPN will clearly label these stories. The byline will read ESPN Generative AI Services. There will also be a tagline for corrections.
Impact and Concerns
This move has raised concerns about job security for journalists. They worry that AI could replace them. However, ESPN says this is not the case. They argue that AI will allow human journalists to focus on more in-depth work. This includes analysis, investigations, and breaking news.
ESPN is using Microsoft AI technology for this initiative. It was developed with Disney and Accenture. This is part of a larger strategy for ESPN. They are looking to use new technologies. The goal is to improve the way they deliver sports news and information. This could mean expanding AI to other sports in the future.
