Amazon Leadership Principles
Amazon’s 16 Leadership Principles are more than just words. They are the backbone of the company’s culture and are deeply ingrained in its daily operations. These principles guide decision-making, problem-solving, and interactions at all levels. Understanding these principles is crucial for anyone interviewing at Amazon or working within its ecosystem.
Customer Obsession: The Heart of Amazon
Amazon’s relentless focus on the customer is evident in everything they do. Leaders prioritize customer needs above all else, working backwards from the customer to ensure their trust and satisfaction. This customer-centric approach is deeply embedded in Amazon’s DNA, driving them to constantly innovate and improve their products and services. They also keep a watchful eye on their competitors, always striving to stay ahead of the curve and deliver the best possible customer experience.
Ownership: Thinking Long-Term and Taking Responsibility
At Amazon, leaders think long-term and act in the best interests of the entire company, not just their own team or department. The phrase that’s not my job is simply not in their vocabulary. They take ownership of their work and are driven by a deep sense of responsibility for Amazon’s success. Leaders prioritize long-term value over short-term gains, understanding that sustainable growth requires a long-term vision.
Fostering Innovation and High Standards
Amazon encourages a culture of innovation and invention. Leaders are expected to Invent and Simplify, constantly seeking ways to improve processes and create new solutions. They are open to ideas from all levels of the company, recognizing that the best ideas can come from anywhere, even outside of Amazon itself. This open approach to innovation has been key to Amazon’s ability to disrupt industries and stay ahead of the competition.
Making Sound Judgments and Embracing Continuous Learning
Leaders at Amazon are expected to be right, a lot. They possess strong judgment and good instincts, honed by experience and a willingness to learn from their mistakes. However, they also understand the importance of seeking diverse perspectives and challenging their own assumptions. They actively work to disconfirm their beliefs, ensuring that their decisions are based on sound reasoning and data. This commitment to continuous learning is reflected in their Learn and Be Curious principle, where leaders are encouraged to embrace new knowledge and explore new possibilities.
Hiring Top Talent and Setting the Bar High
Recognizing that a company’s success is driven by its people, Amazon prioritizes Hiring and Developing the Best. Leaders are committed to raising the performance bar with every hire and promotion, seeking individuals who are not only skilled but also embody Amazon’s leadership principles. They understand that a culture of high standards starts with attracting and developing exceptional talent. This commitment to excellence extends to all aspects of the business, with leaders Insisting on the Highest Standards in everything they do. They constantly strive to raise the bar, driving their teams to deliver high-quality products, services, and processes that consistently exceed customer expectations.
